It’s tragically ironic that tobacco was first celebrated for its medicinal value while its contemporary legacy is of disease and addiction. For the smoker, there is a strong link between time and the next cigarette. The Next clock symbolizes this connection, and can also be used to regulate actual consumption by placing cigarettes in the holes for the desired smoking times and then removing when time to smoke.
The French ambassador to Portugal, Jean Nicot, returned to Paris in 1561 with the tobacco plant, believing it to have great medicinal properties and capable of healing even “King’s Evil”, a form of tuberculoses. While the tobacco plant itself was initially called Nicotina, today “nicotine” refers only to its active, addictive ingredient.